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Literature Text
Who would have thought the stupid tube contained actual information that is in fact, well real. And before you start listing off a bunch of educational shows, this came from your everyday cops and robbers, non reality type television show. During the show they brought up a term that is used to persuade people to buy more expensive products. So me being me went straight to a search engine and frantically began searching for any information I could find on “asymmetrical dominance”, what is also referred to as a decoy effect.
To my surprise there is quite a bit of information relating to this term. In marketing the decoy effect is used to change the preference of a consumer between two product options when a third option is presented. To help you understand what I am talking about I will use an example of something that most people would purchase, an MP3 player.
Now you as a customer come across two MP3 players and you are considering which one to buy. Option A is $100 and holds 10GBs worth of music while option B is $300 and holds 20GBs worth of music. Option A is 1/3 the price but hold 1/2 of option B, so most consumers will prefer A for its great price while compromising on storage space.. Now if you introduce option C at $400 and holds 25GBs, you have made option B asymmetrical dominant in comparison to option A & C.
Option C is used as a decoy to persuade you to purchase option B instead of option A.
To my surprise there is quite a bit of information relating to this term. In marketing the decoy effect is used to change the preference of a consumer between two product options when a third option is presented. To help you understand what I am talking about I will use an example of something that most people would purchase, an MP3 player.
Now you as a customer come across two MP3 players and you are considering which one to buy. Option A is $100 and holds 10GBs worth of music while option B is $300 and holds 20GBs worth of music. Option A is 1/3 the price but hold 1/2 of option B, so most consumers will prefer A for its great price while compromising on storage space.. Now if you introduce option C at $400 and holds 25GBs, you have made option B asymmetrical dominant in comparison to option A & C.
Option C is used as a decoy to persuade you to purchase option B instead of option A.
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This is just one of many tactics used by corporation to influence your spending habits.
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Comments5
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The problem for them is, some people are just cheapskates. When we look and say "Do I even have a chance at filling up 10GB with music? Heck no! Let's go with the one with the amount of storage space I'm closest to actually needing, and - lookie there! - it's also the cheapest!", we mean it, and we buy Option A, regardless of how fancy Option B is, or how good it looks next to Option C.